Active
"Multi-textured or super slick, this look is ultra cool. Hair is given a modern twist for a glamorously relaxed, beach-inspired feeling that appears as if you have just stepped out of the sea."
Ben Cooke, session hairstylist and co-founder of Lockonego
Working in line with WGSN's Active Utility apparel trends, this beauty look focuses on wet textures and dewy, shiny complexions. Although make-up is minimal, the models' skin appears radiant and glowing, as if they have just been running. In terms of colours, peachy tones on the lips and cheek offer a flushed look. Hair has a slight beachy texture to it, and is left loose and damp or scraped up messily. For inspirational hair and make-up, look to designers such as Bottega Veneta and Rag & Bone, who worked this trend the best.
Floral
“This is weightless, effortless make-up inspired by woodland fairies and nymphs… There’s an innocence about it. It feels poetic.”
Make-up artist Andrew Gallimore
Girly with a romantic twist, this trend is all about feminine and delicate make-up and girlish pastoral hairstyling. Pastel make-up is key, with pale lilac tones taking centre stage on the eyes and lips. Cheeks are flushed with a hint of peach. Simple ponytails and back French plaits are embellished with floral clips and silk scarves to complement the soft make-up. Probably one of the most commercially wearable beauty looks to come through this season, look to Blugirl, Erdem and Mary Katrantzou for inspiration.
Bohemian
"Beautiful sunset hues set off this wistful, romantic era, with bright, bold colours taking a step back. Colours are kept minimal and delicate, but sculpting is key. Rich golds and deep pumpkin tones caress subtly bronzed skin to create an ethereal luminosity."
Dani Guinsberg, head of make-up at the Session School
The 70s proved to be a big hit on the spring/summer 2011 runway this season, with designers opting for a bohemian beauty look. Influenced by the strong 70s clothing and urban colours (cinnamon, tawny browns, gold, ginger and orange tones) seen on the catwalk, make-up also followed in a similar direction, with bronzed cheeks, brown lips and golden metallic eyes. This look is about sculpting the face to add definition to each facial feature, while colour is kept minimal and soft. Hair is loose and wavy, with a headscarf wrapped around the head. For inspirational hair and make-up, look to Ports 1961 and Emilio Pucci.
Technicolour
“This is make-up for your playful side. It’s about being creative and experimental with the whole face.”
Make-up artist and UK make-up director for Maybelline New York, Sharon Dowsett
Hair and make-up are playful, fun, bold and bright, with coloured strips in the hair and vivid eye make-up in a rainbow of vibrant hues. Probably one of the most extreme beauty styles to emerge this season - and going against conventional hair and make-up looks - this trend is all about clashing colours for a dramatic statement effect. It’s about being experimental and creative, pushing boundaries with make-up and hair colours in neon-bright tones. Mix blue and green with hot tones of orange and yellow for high impact. Colour is punchy and strong, with acid-bright tones of yellow, blue, green, pink and orange making up the key colour palette. Eyes and lips are played up to maximum effect, with strong colours worked all over the face for an eye-catching appeal. Hair is dyed in a rainbow of multicoloured hues.